Contact profiles
Keep customer information and communication status together.
Audience management
Build an organised audience you have permission to reach
Capture, segment and manage customer details with straightforward tools designed for responsible communication.
Collect consent-aware contacts
Create useful customer segments
Keep subscriber records organised
How it works
Turn scattered contacts into a usable customer audience
Good communication begins with organised, permission-aware customer data. Capture contacts through forms, import existing records and group people into useful segments based on their services, interests or activity.
- 1Capture or import customer details
- 2Organise records with lists, tags and segments
- 3Maintain preferences as customer needs change
Built for everyday communication
The right message starts with the right audience
Replace scattered spreadsheets with customer records your team can confidently use.
Useful segments
Group audiences around services, interests or activity.
Consent records
Maintain clear subscription and unsubscribe preferences.
Built for practical use
Where audience management fits
Flexible enough for marketing, focused enough for the customer communication your organisation depends on.
Website subscription and enquiry forms
Service-specific customer lists
Regional and interest-based segments
Consent and unsubscribe management
Practical guidance
Build a process your team can trust
Turn the feature into a reliable customer communication practice with guidance specific to this workflow.
Use meaningful audience fields
Collect information that changes what you send, such as service type, location or communication preference. Avoid fields that add friction without supporting a clear customer experience.
Define a source of truth
Decide where customer details are corrected and who owns imports, duplicates and removals. A clear process prevents conflicting records across spreadsheets, forms and business systems.
Design for preference changes
Customer needs change over time. Make it simple to update interests or unsubscribe, then ensure those choices are reflected before the next campaign.
Common questions
What teams ask about audience management
Can we import an existing customer list?
Yes. Existing customer and subscriber records can be imported, then organised into lists and segments for relevant communication.
How does segmentation improve communication?
Segments help teams send more relevant updates by service, location, interest or customer activity instead of sending every message to everyone.
Can customers unsubscribe?
Yes. Subscription preferences and unsubscribes are recorded so future sends can respect each customer’s communication choices.
Ready when you are
Make every customer message count.
Before you begin
A practical implementation checklist
Strong results start with a clear communication process—not simply more software.
Collect only useful fields
Shorter forms reduce friction and avoid storing customer information that has no communication purpose.
Explain what customers receive
Set clear expectations about the type and frequency of messages before a person subscribes.
Create a simple structure
Agree on naming rules for lists, tags and segments so the audience stays understandable as it grows.
Measure what matters
Signals worth reviewing
Use these indicators to improve the communication process, not merely to produce another report.
Form completion
Shows whether the capture experience is clear and appropriately short.
Audience quality
Monitor invalid addresses, duplicates and inactive records as the database grows.
Segment usefulness
A good segment should support a real communication decision, not merely add complexity.