Connected forms
Place signup and subscription forms on your website and send each new contact into the intended list.
Lead capture and audience management
Turn new contacts into organised, useful audiences
Publish embedded signup forms connected to the right list, collect useful customer fields and prepare relevant follow-up without rebuilding the audience by hand.
Connect each form to the correct list
Organise contacts with fields and tags
Segment by attributes and engagement
How it works
Connect every form to a useful audience and next step
Embedded subscription forms can add contacts directly to the intended list. Custom fields and tags provide context, while segments can use attributes, engagement and verification results to select the right audience for later communication.
- 1Create a form for one clear subscription purpose
- 2Connect submissions to the right list, fields and tags
- 3Use the captured context for segmentation and relevant follow-up
Built for everyday communication
Capture enough information to communicate more usefully
Replace disconnected forms and spreadsheets with audience data that supports a clear customer communication decision.
Useful segmentation
Group contacts using customer attributes, tags, engagement and address-verification results.
Preference-aware records
Keep subscription status and unsubscribe activity visible as the audience grows.
Built for practical use
Where lead capture and audience management fits
Flexible enough for marketing, focused enough for the customer communication your organisation depends on.
Website newsletter and update subscriptions
Service, location and interest-specific forms
Segments built from customer fields, tags and activity
Welcome automation after a new subscription
Practical guidance
Build a process your team can trust
Turn the feature into a reliable customer communication practice with guidance specific to this workflow.
Use meaningful audience fields
Collect information that changes what you send, such as service type, location or communication preference. Avoid fields that add friction without supporting a clear customer experience.
Define a source of truth
Decide where customer details are corrected and who owns imports, duplicates and removals. A clear process prevents conflicting records across spreadsheets, forms and business systems.
Design for preference changes
Customer needs change over time. Make it simple to update interests or unsubscribe, then ensure those choices are reflected before the next campaign.
Common questions
What teams ask about lead capture and audience management
Can a form add a contact to a specific list?
Yes. A lead-capture or subscription form can be connected to the list intended for that audience, reducing manual sorting after submission.
What information should a signup form collect?
Collect only fields that support a clear communication purpose, such as service type, location or preference. Extra fields create friction and add data your team must govern.
How does segmentation improve communication?
Segments can use subscriber attributes, tags, engagement and verification results so a message reaches the contacts it genuinely applies to.
Ready when you are
Make every customer message count.
Before you begin
A practical implementation checklist
Strong results start with a clear communication process—not simply more software.
Collect only useful fields
Shorter forms reduce friction and avoid storing customer information that has no communication purpose.
Explain what customers receive
Set clear expectations about the type and frequency of messages before a person subscribes.
Create a simple structure
Agree on naming rules for lists, tags and segments so the audience stays understandable as it grows.
Measure what matters
Signals worth reviewing
Use these indicators to improve the communication process, not merely to produce another report.
Form completion
Shows whether the capture experience is clear and appropriately short.
Audience quality
Monitor invalid addresses, duplicates and inactive records as the database grows.
Segment usefulness
A good segment should support a real communication decision, not merely add complexity.